REDEFINING

PARTNERSHIP

OUR PROCESS

GETTING READY FOR CHANGE.

1

WE DELVE INTO THE CORE BUSINESS TO OVERCOME CHALLENGES AND UNDERSTAND THE MARKET.‍

  • Business DNA & brand equity

  • People, place & customer engagement

  • Global and local benchmarking

  • Industry trend reports

  • Focus groups & surveys

BUILD TOGETHER.

2

WE COACH BRANDS TO HELP THEM THINK CREATIVELY ABOUT THEIR STORY AND IDENTITY.‍

  • Business development strategy

  • Stakeholder & peak bodies alignment

  • Strategic workshops

  • Strategic output & insights

  • Positioning & big idea

CHOOSE A BETTER BELIEF.

3

WE HELP TO DEFINE YOUR UNIQUE AND DISRUPTIVE BRAND NARRATIVE.

  • Strategic conceptual framework

  • Brand essence

  • Brand style guide

  • Naming & brand story

  • Content strategy & plan

MAKE SH*T HAPPEN.

4

WE DESIGN HOLISTIC, OWNABLE, AND UNIQUE BRAND EXPERIENCES AND STORIES.

  • Communication planning & media

  • Digital marketing & data collection

  • Competitive bid strategy

  • Profile & capability statement

  • Environmental /experiential

WHAT WE DO

RESEARCH

  • Data Analysis & Audience Profiles

  • Industry Trends & Behaviours Analysis

  • Macro & Micro Market Insights

  • Competitors & Key Learnings

  • Stakeholder Interviews & Alignment

  • Business Strengthening Through Workshops

  • Brand Opportunities

BRANDING

  • Brand Positioning

  • Unique Value Proposition

  • Brand Architecture

  • Product / Service Positioning

  • Brand Territory & Visual Identity

  • Brand Logos, Names & Taglines

  • Brand Essence & Tone Of Voice

  • Brand Communications

  • Brand Books & Guardianship

CREATIVE

  • Creative Concept Development

  • Big Idea + Positioning

  • Marketing & Advertising Strategy

  • Integrated Campaign Strategy

  • Social Media Strategy & Content

  • Website Experience & Consumer Funnel Strategy

  • Art Direction

  • Experiential & Activation Concepts

OUR MANIFESTO

WHAT GUIDES US

OUR MANIFESTO WHAT GUIDES US

WE ARE BRAND BUILDERS.

We are makers of engaging brand footprints of languages, of impactful brand narratives, and strong visual identities, of unique design solutions.

Every day we challenge ourselves by delving into new categories, industries, businesses; engaging with new key stakeholders, and understanding their challenges, their expectations, their fears.

Irrespective of its specificity, we thrive on learning and exploring new trends, tastes, markets; anticipating what our culture will demand next…

WE ARE CATALYSTS

We help your team evolve its way of thinking, pointing in new directions through unique business solutions to navigate increasingly competitive marketplaces.

Big or small, global or local, industry-specific or broad, political or impartial… we delve into the core, attacking brand challenges with passion and dedication.

WE ARE PLACE MAKERS.

Designing places to work, to live, to come and to come back… compelling stories built on human experiences, culture, activation, landscape, public art, and wayfinding… our passion is creating branded spaces which become destinations in their own right for years to come.

WE ARE FUTURE MAKERS.

We transform your brand to stand out and have an impact today, and long into the future.

Each day we raise the bar, always fighting for a better world.

We embrace changing the status quo across the physical and commercial landscape, to champion sustainability and best-practice for making a positive impact on society and the communities that welcome our brands and properties.

BRAND CRAFTED JOURNEY.

People have never expected more from the brands they buy, and yet, so many operate without conviction. By staying afloat on features, benefits, and price, they drift farther away from why they exist in the first place. Chamomile’s unique inside out approach helps rebuild brands by uncovering the belief at the heart of their organization, activating it through its authentic purpose, and living it out through every behavior.

Belief

What you believe about the world.

We translate the core belief at the heart of who your organization is.

Purpose

What you’re going to do about it.

We translate your belief into an authentic purpose to drive your organization forward.

Behavior

Live it out.

We activate your purpose through every behavior to build powerful connections with those who share your belief.

REDEFINING PARTNERSHIP.