REDEFINING INCLUSIVITY IN BRAND BUILDING
We are amongst the most active LGBTQIA+/Allies brand partners and we are dedicated to supporting and promoting diversity and inclusion in every brand we build.
Our Mission is to foster social change through business and create a more diverse, inclusive and accessible commerce ecosystem at all levels of leadership.
we believe that true creativity thrives in an environment rich with diverse perspectives and experiences. We are deeply committed to increasing diversity and representation in the field of creative marketing, recognizing that authentic connections are born from understanding and inclusivity.
To achieve this, we actively seek to partner with founders and leaders from underrepresented communities, amplifying their voices and insights in every project we undertake. By prioritizing collaboration with these trailblazers, we not only enhance our creative output but also contribute to a broader narrative that reflects the rich tapestry of our society.
Moreover, we align ourselves with brands that develop products specifically for underrepresented communities, ensuring that their unique needs and aspirations are addressed in the marketplace. We believe that by supporting these initiatives, we can help foster a sense of belonging and representation for all consumers.
Our commitment goes beyond just partnership; we strive to create an inclusive culture within our own organization. We cultivate an environment where every team member feels valued, empowered, and inspired to share their ideas. Through continuous education, open dialogue, and intentional practices, we aim to break down barriers and build bridges.
Together, we are dedicated to crafting marketing strategies that not only resonate but also uplift and inspire. By embracing diversity in all its forms, we can drive meaningful change and contribute to a more equitable future for our industry and beyond
TAKING MEANINGFUL ACTION TOWARDS PROGRES
We take meaningful positions in the companies we partner with and work with them to embrace a culture of diversity and inclusion.
We ask all our partners to stand with us and acknowledge and sign a pledge in fostering a culture of corporate responsibility, diversity and inclusion, at all levels of leadership.
We actively assist our partners with business development, talent recruitment, board and advisory board recruitment, DEI strategies and initiatives.
We bring representation of an ever more diverse group of investors and check-writers within the cap table of our partner companies.
We strive to partner with companies that are consciously working to create a diverse leadership team—one that’s inclusive across gender, ethnicity, age, sexual orientation, disabilities and national origins. While we would never impose hiring decisions, we aim to reduce the potential impact of unconscious bias for key C-Level and senior roles within a company. We therefore ask that our partners include an “inclusion rule” in its HR policies so that at least one woman and/or member of a population currently underrepresented within the company shall be formally interviewed for any open executive position. Our partners also must adopt non-discrimination policies that includes LGBTQIA+ non-discrimination language.
